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Brent Townsend

👤 Speaker
40 total appearances

Appearances Over Time

Podcast Appearances

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

Well, thanks, and thanks for having us here.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

For me, as president and managing partner, the biggest bottleneck remains the shortage of radiologists relative to the growth in the volume of work.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

Here at Wake Radiology, we have been fortunate enough to be able to recruit due to several advantages, practice stability, our reputation for quality, our location here in the triangle of North Carolina,

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

good relationships with two excellent training programs in our backyard in Duke and UNC.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

And that recruiting success has allowed us to handle our organic growth while maintaining quality in short turnaround times.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

However, in order to achieve our goals of expanding even further and providing even more access to our patients, we need to be able to recruit even more.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

Well, that is absolutely a crucial question for all healthcare practitioners to be answering nowadays.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

Because as you said, patient care and quality always have to come first.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

And yes, it is challenging to balance that with the ever increasing expectations for patient access and for system-wide productivity.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

On the radiologist side, there are a few things that we have done.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

We have been very intentional with our growth plan, not taking on more new work than we can reasonably handle.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

And we have set reasonable expectations for productivity from our radiologists, and then we help them achieve those goals with support.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

For example, we have reading room coordinators who can answer the phone, send messages to referring physicians, and that helps limit the interruptions in the radiologist workflow.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

We're using AI to help with the repetitive but necessary tasks.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

For example, if I'm going to compare a study to the study that was done three months ago or a year ago, one of the things that has to be done is that we line up the studies correctly so that I can make a direct comparison of the liver on one image to the liver in the prior image.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

And we have AI tools that can help us do that automatically.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

Also, we're using AI tools that can help us with report correction and impression generation.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

And by removing some of these tasks from the radiologist's plate, that allows us to spend more time actually interpreting the images, which is what we can do to make the most difference in the patient's lives.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

And lastly, we are aggressively addressing burnout by looking at work-life balance.

Becker’s Healthcare -- Spine and Orthopedic Podcast
Scaling Outpatient Imaging: Lessons in Access, Workforce and Advocacy

We are prioritizing giving radiologists protective time off before and after call weekends, help them recover.

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