Brené Brown

And it's interesting because there is, there's so much data on it and there's some top reasons.

Increasing fear of failure promotes negative team atmosphere, inhibits creativity and innovation, increases burnout, reduces autonomy.

But one of the things that I think

I wanted to bring into this conversation, because I really was so excited about these findings.

One of the most operationally significant, I think, findings from this shame research around shame and coaching is shame drives concealment.

They stop asking questions, they stop taking risks, they stop disclosing struggles, they stop seeking feedback.

Shame drives hiding.

Because when, and this is the parenting truth, this is, you know, one of the places where I do more work than I do with athletes is in hospital settings and with physicians.

And one of the core issues around shame-based medical school and residency programs is concealment.

Because when something goes wrong,

Physicians can grapple more with shame from their peers than how it impacts patients or patient families.

So what ends up happening is concealment and hiding mistakes.

But this is also true in every milieu, in a classroom, in a locker room, in our living rooms with our kids.

When I connect your value and your lovability

and your worthiness for belonging to your performance, I am driving batshit levels of scarring.

Like you can come through it and change the trajectory of your athletic performance or your human performance or your personhood, but it will require deliberate repair.

You have to deliberately go through work, hard trauma work.

Shame is trauma.

Shame is trauma.

Shame is being told this makes you unlovable and unworthy of connection and belonging.