Brett Schaefer

And then Iranian state media and diplomats are just finding the good content and giving it a little bit of a boost.

But it's a pretty disparate network of people who are putting this stuff out.

And most did not have much of a presence before the war.

It's this group called Explosive Media that's done a lot of the Lego-inspired videos.

They had very little presence online before the war started, but they've blown up since.

There was a bit of a conflict around that because YouTube actually did take down the Explosive Media channel, at least for a while.

I'm not sure if it's back up.

But there were people who wondered, myself included, as you mentioned, what terms of service of violation...

that they'd kind of come across to institute that ban.

So you're right.

I mean, this is not a platform violation.

They're not doing anything that should violate any of the tech company's terms of service.

They're not engaged in disinformation.

It's pretty clear where the content is coming from.

So they're not using deception.

They're not using disinformation.

And so they're effectively playing by the rules here.

Yeah.

So, I mean, a lot of political and geopolitical communication has shifted over to memes over the last decade.

I mean, we've seen that in political communication in the U.S.,