Brett Schaefer

And somewhat ironically, I mean, Trump was one of the first politicians to really embrace that.

So we've gone from prepared diplomatic statements to now this very visual medium where they're putting out satirical memes, often of their opponents, because they understand that's the language of the Internet right now.

That's what people share.

That's what goes viral.

You know, long statements are not things that people typically engage with.

So we're seeing a lot of, you know, traditional diplomatic messaging, but especially war propaganda, really start to adopt these quicker, sharper forms of communications, memes being one of them, because they understand that audiences like to engage with that.

And, you know, with our short attention spans now in social media, that's what people like and that's what people share.

It is.

It is.

And, you know, we've seen throughout the war, the White House as well, putting out some AI generated memes.

We've seen war footage spliced together with video game footage.

So they are attempting to also sort of speak to the new language of the Internet.

I'm not sure that is landing quite as well, especially outside of the U.S.

I mean, it's certainly resonating with supporters of Trump here.

But I think outside of the U.S., I'm not sure that that style is working quite as well.

And again, I think that gets a lot to the power dynamics here.

It just plays very different when the U.S.

is engaging in this kind of memified propaganda than when the Iranians or another country does it.

Well, I think what it's done is it's softened Iran's image globally.

I mean, if you go back to 100 days ago, Iran was really a pariah state.