Brian Barrett

Like, it's a conversational query.

Like, it'll expand where you put in, like, hey, what do you think, Google?

Should I do this?

Whatever.

And it'll not just show you sort of text necessarily.

It'll also show you an interactive graphic that it just cooked up.

Oh, wow.

It'll show you different, like, it'll...

Instead of saying, I want to go to Google Images for this, it'll be like, here's your images.

And also, here's this.

That's phase one.

Phase two is going to be agentic search.

So that means you go to Google and you say, hey, let me know.

The example they gave was something to the effect of, let me know when my favorite celebrities are dropping new shoe collabs.

Mm-hmm.

And that's it, and you're done.

Google agents will then, AI agents, will then monitor the web for you.

They will do the searching for you, and they will send you a notification through your Google app that says, hey, this thing just dropped that you're looking for.

The idea is not only that you're not going to visit websites anymore because it's all going to be within Google.

You're not going to search anymore.