Brian Barrett

You're not going to use the internet anymore because agents are going to do it for you.

Google is going to mediate every interaction you have with the web.

It's a really, really significant change.

And I think it's one that is definitely worth talking about.

It's not great.

Okay.

But I think like we and other publishers have sort of been assuming that we can't rely on Google for a while now.

That's why a direct relationship with our audience is so important.

And we sort of invest in different things along those lines.

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But I think everybody's sort of embracing for this moment.

It's just, it feels more like it's here than it has in a while because there's sort of this like general like AI overviews, but no, now AI overviews the whole thing.

Yeah, I'm sure.

I think that in the same way that a lot of people don't love AI overviews and have been begging for a way to turn it off and haven't really had an easy way to do it, I think that's going to be the same thing.

But there's also not much you can do about it.

Google's very clearly committed to this.

It's clearly how they want the web to work.

What I worry about even more than...

That, like Google's bottom line, is something, again, it's the sort of same themes but accelerated.