Brian Barrett
speaker
2,845 appearances
28 recordings
3 series
first heard Apr 2026
last heard 3d ago
Brian Barrett’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 28 in all, peaking in Jul 2026 with 7.
Appearances
I'll say two things that if you dig a little deeper, not that much deeper, but a little deeper into the documentation from the conference, two things really stand out to me about Apple's approach to AI in this snapshot moment.
One is a sort of relentless focus on...
on-device AI.
So where Apple has been putting in time and work in a way that's showing publicly right now is finding ways to make as much of the AI capabilities as possible happen on your device so that it doesn't go back to Apple.
No one knows what you're doing or that there is a privacy angle to it.
The other thing that was interesting to me, also privacy, is that for the first time, and the reason why Google makes a good partner,
is that Apple has something called private cloud compute.
They rolled it out two years ago.
It is a fancy, very technical way to be a privacy-preserving AI service.
It has made a deal and worked with Google and NVIDIA to make private cloud compute work on Google Cloud.
So previously, all of these things happened on Apple Cloud.
Now you've got...
the infrastructure to support it as well, which I suspect Google was in a better position to provide than some of the other competitors that would have been on their radar.
And by the way, they are discoverable.
Yeah, it's definitely predated AI, the privacy focus.
And it also, it plays to their strengths in other ways too, or rather plays to their weaknesses in some ways.
Like AI, Siri AI is going to be better
Our reporters who have played with it a little bit have indicated, yeah, it can do things now.
Like you can actually have a back and forth conversation with it.
It can pull context from your emails and messages and photos and sort of know more about you, again, all within the context of your device.
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