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Brian Burton

👤 Person
244 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

And there's a box she just pointed out, all the old parts there. because they're shot. And that just creates so much credibility. And I've done this over a hundred times. Never once has a client or, you know, Mr. Burton called me back and say, I want these old parts installed. That just creates so much trust.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

And there's a box she just pointed out, all the old parts there. because they're shot. And that just creates so much credibility. And I've done this over a hundred times. Never once has a client or, you know, Mr. Burton called me back and say, I want these old parts installed. That just creates so much trust.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

I always offered it up and I'm like, I'm just going to leave them here in the corner. And I've never had anybody really, I just always left them there when I had the person on the phone. I've never really had anybody just go ahead and do that because like the bottom rubber is not really going to affect the performance of the door. If you're like me, I've got dogs.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

I always offered it up and I'm like, I'm just going to leave them here in the corner. And I've never had anybody really, I just always left them there when I had the person on the phone. I've never really had anybody just go ahead and do that because like the bottom rubber is not really going to affect the performance of the door. If you're like me, I've got dogs.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

You know, I don't want tarantulas. I don't want the spiders. We've had mice get through there. We've had actually the rats chew up the bottom rubber. We've seen a lot. And the scariest thing is those small scorpions. Tommy lives in the hood. The small scorpions. So, you know, when you bring up those things, it's like, yeah, let's get those replaced. Let's just replace it.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

You know, I don't want tarantulas. I don't want the spiders. We've had mice get through there. We've had actually the rats chew up the bottom rubber. We've seen a lot. And the scariest thing is those small scorpions. Tommy lives in the hood. The small scorpions. So, you know, when you bring up those things, it's like, yeah, let's get those replaced. Let's just replace it.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

And I like it in bite sizes. I don't like to bring up this big quote. I like to say, listen, now that I got your door working, there's a couple of things like a surge protector that'll protect this unit. It's not warrantied against a surge. And another thing I want to let you know is where the nasty bugs come in and the tarantulas and the scorpions. That's your bottom rubber.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

And I like it in bite sizes. I don't like to bring up this big quote. I like to say, listen, now that I got your door working, there's a couple of things like a surge protector that'll protect this unit. It's not warrantied against a surge. And another thing I want to let you know is where the nasty bugs come in and the tarantulas and the scorpions. That's your bottom rubber.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

It's not going to affect the performance of the door. It's something I'd highly recommend. And usually, and I never say the word recommend, but it's something I would do. If this were my home, that's what I'd be doing. And if I'm making, if I've already built rapport and I'm talking to them, they're usually like, is this going to be it? I thought you said everything was good last time.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

It's not going to affect the performance of the door. It's something I'd highly recommend. And usually, and I never say the word recommend, but it's something I would do. If this were my home, that's what I'd be doing. And if I'm making, if I've already built rapport and I'm talking to them, they're usually like, is this going to be it? I thought you said everything was good last time.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Well, I didn't get the door up. Now that I see the strip is just completely hardened. It's not doing its job. And people, I've had so many technicians ride along with me. They're like, there's no way this lady's already pissed. She spent this much money. She's not going to say yes. I'm like, yeah, she will. I want, she's not going to be happy about it. but it's just another 200 bucks.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Well, I didn't get the door up. Now that I see the strip is just completely hardened. It's not doing its job. And people, I've had so many technicians ride along with me. They're like, there's no way this lady's already pissed. She spent this much money. She's not going to say yes. I'm like, yeah, she will. I want, she's not going to be happy about it. but it's just another 200 bucks.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

So let's keep going. I love this. This is one of my favorite things. And I want everyone that's listening to just take these, as many of these tools with them and train on them. So keep learning.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

So let's keep going. I love this. This is one of my favorite things. And I want everyone that's listening to just take these, as many of these tools with them and train on them. So keep learning.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

There's a lot of it for me.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

There's a lot of it for me.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Yeah, no, it's good stuff.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

Yeah, no, it's good stuff.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

So let's keep going. So what about a big one we get is I need to think about it. They say, you know, I really, now's not a good time anyway. That's more than I was planning on spending. We've got a lot of bills going out. I need to think about it. And everybody's coming into money. Everybody's saying, I got some money coming.

The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work

So let's keep going. So what about a big one we get is I need to think about it. They say, you know, I really, now's not a good time anyway. That's more than I was planning on spending. We've got a lot of bills going out. I need to think about it. And everybody's coming into money. Everybody's saying, I got some money coming.