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Brian Clayton

๐Ÿ‘ค Speaker
171 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

December, January, February, the business really kind of goes down to a hung volume.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

around 10% of what we do in July.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

So that's one of the things that makes it challenging is the business almost turns off in December, January, and February.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

We've tried to combat that by offering snow removal.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

You can now use Green Palette to hire a snow removing contractor, but it's not the same as lawn mowing.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

Lawn mowing is our bread and butter.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

That's what we do.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

So that's the reason why we built it.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

It's like, okay, we got to help these guys and gals stay in business.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

We got to help them stay afloat so they'll be there in March when the grass starts growing again.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

So we built this snow removal.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

And then we also have a system where we offer discounts to homeowners and say, okay...

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

You can hire your contractor for leaf removal, for gutter cleaning, for tree limb service, for garage cleaning, all sorts of things to help keep the lights on in the wintertime.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

And we're always looking for ways to do that, Christmas lights and things like that.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

So while lawn mowing is 90% of the sales, we're always looking for ways to expand kind of the cart size.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

A little higher than that, actually.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

Closer to 15 is what we average out to.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

Well, of the 35,000 contractors using the platform, only 3,000 to 4,000 of them are on that lower tier uptake rate.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

Most of them are on the higher tier.

SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees

And so we step them down as they do more volume through the platform.