Brian Graham

We need the right gamblers, right?

That makes sense.

They are angling to have less people in their operations, but those people are spending more money.

They want the whales, the sharks, the people who can afford to be there.

And Disney, without saying it outright, has certainly taken the same road generally.

And they're saying...

Our parks are packed with people.

It's making the experience less interesting.

So we need a way for the sharks, the whales, to come in and spend the money.

The people are going to come here twice a year, once a year, you know, five times in 10 years and spend a dickload of cash to stay at our nicest rooms, our most expensive stuff.

Go all out.

VIPs.

Yes.

Go all out.

Go to the nice restaurants.

Spend $300 every day on fucking, you know.

All of it.

And maybe that means we have to price out the people who would come here once in a lifetime or once a decade or whatever.

But we're willing to make that trade because we got to find a way to soften the crowds and get more money out of each person who walks in the door.

You can argue with Disney all you want, but it's really just a business strategy and one that you might follow, one that Chanel follows, Cartier follows.