Brian Halligan

The cost to acquire has got to scale.

And you've got to get a pricing model and a value prop such that you can get 100% revenue retention.

great points brian on that note let's wrap up with the famous five number one what's your favorite besides your own of course what's your favorite business book oh oh my god that's a great question my favorite you know we read blue ocean strategy when we first started hubspot and we've used that over and over damn brian you're aging yourself here blue ocean strategy yeah i would i i and like

It's just right on so many levels about so many things.

Yeah, I still like that book.

Like everyone else on the planet, I'm trying to figure out what Bezos is doing so right.

I get over eight a night and then I take a nap every day.

I have a 13-year-old kiddo.

Dalai Lama's got a really good saying, live a good, honest, healthy, noble life.

And then when you're old, you get to enjoy it twice.

And that's sort of how I like to live my life.

Just try to do things right and do things I'm happy with.

The other saying I like these days, my friend John Azaroff says all the time, it's like, do more of what you love, do less of what you tolerate, do none of what you hate.

And that's sort of something I wish I had done earlier in my career.