Brian Lee

And it's a lovely feeling.

Instead of when we had other businesses, people are thinking you're trying to...

screwed in my margin and trying to do that so i want to try and keep that feeling there that we're trying to do everything we can for for the customer as much as possible we can we want to be excellent will we get everything right 100 absolutely not but we'll we'll inspire and thrive to to keep doing that if we live by our core values we will do it we'll do a good job bring me back then to you in the room right you've got the brand

So, basically,

What you've just said there was the first question that was said to me after the first event.

Would you have not started small like anybody else, like High Rocks, 650 people, and built from there?

And I said, yeah, that's what a normal person would do.

But I don't act normal.

If I act normal, treat everything the same way everybody else is, I'd never create anything special because I'm just being the same as everybody else.

So I always have a bold saying by saying, I'll go big or go home.

Like I'll fail.

On the first event,

Or it's going to go global.

So you'd be willing to strike out?

I'd be willing for one event and done.

And it didn't work out.

Rather than just slowly building it up there.

Because time waits.

No, man.

I'm not here forever.