Brian Lee

The more gamification I can put into this concept, we will have our own USPs.

I have some very, very unique gamification ideas that I'm going to be launching when we launch our app this summer.

So it will constantly build games, games for communities to stay engaged, games for people, partners to reward those games, leaderboards of people just out running, people, leaderboards of the fantasy, fitness, fantasy football idea, loads of different ideas.

I'm in.

Yeah.

I'm obsessed.

Imagine you had to select athletes from the leaderboard or people from the leaderboard, maybe just in your local community.

Who are going to do there.

And they get the points as we reward them within your fantasy football league.

That's a nice little one.

I like that.

You can back them when you have a little bit of pool that you have to play with and transfers.

It's all about fun.

And it's keeping people engaged and fun.

So I keep saying there's so many different aspects to the journey.

And people say, what's the first step to...

thinking about doing Troika, I said, come to one of our events as a fan spectator.

We're now changing the name from spectator to fan because people are supporters, like a football club.

You want them to win.

So what we're noticing from everybody who's involved in the brand, everyone that comes to the events, they want us to do well.