Brian Lee

And I don't want to say we're competitive to them because we're going after the 80% of people versus the top 20%.

So I don't feel

We're a competitor other than on venues and dates.

You're in the industry.

You can do a 10K versus a 20K.

That's the way I look at it.

we have in Lisbon a grand finale but it's the last day of the league there's no qualification and we had some people complaining I got top of the podium four times why should someone who didn't get the podium be going to the grand finale because that's not what we represent that's what other brands represent everybody should have the opportunity to compete at the grand finale yes we give access to the tickets to the top of performing loyalty

of members not members sorry customers who are performing on top of the leaderboard they get first access but we want that open up to everybody that has access to go to the grand finale and experience the special grand finale

People are like, yeah, and there will be winners and losers for the league, but people are saying to each other, well, qualification, we don't do a qualification because it's not Champions League Final Cup, it's the end of the league.

So that's the kind of things that just people are assumption.

You just operate this way.

The other people, I always say internally, people say, oh, this is the way Hierarchs do it.

Just because Hierarchs do it that way doesn't mean we're going to do it that way.

We're going to do it better.

We're going to do it the Drake way.

Yeah.

There's definitely fresh thinking.

You mentioned the gamification.

That was one of the key things in my early days of how do I gamify, um,

this space.