Brian Lee

but do they get any local recognition for their community which they trained in a gym do they get any recognition so they get points based on their finish time so if they got 15 20 points they see those 20 points go into the gym and they contributed to the overall performance on the gym leaderboard

And the same way if you've got someone in the professional space, we've got the fittest company league.

So you've got the likes of EY, the Smooth Company.

You've got all those companies that are competing against each other.

But they're competing a healthy competition in the office, but also then they have the healthy competition in their communities.

So it's a nice environment instead of it's an intimidation competitiveness.

And you're like, oh.

What we're getting to see is local communities and company communities rallying internal teams to come to these events

collect the points where they matter.

Where it all matters.

Where it all matters.

But what is really happening is there's special chemistries being created within those communities, whether they're companies or they're in gyms, and they're loving that environment.

And what we need to do is wrap the support around them to be able to continue to do that.

So by building our own tech to give them access to the features that they've never been able to do, this allows them to facilitate their communities, to communicate with them, to add features on, to...

Oh, we're turning up to an event and they can communicate through an app that we'll build for the local.

They'll see when all their members are racing, what time they start, when they finish, they can track their performance and they can help them become better.

Like if you can give them as much data as possible, the people love data.

It really is.

You know the consumer.

You know the consumer, but also I've looked at, I've listened to the whole community say of what people are saying about Horrocks.