Brian Lee

So we created a unique word that can represent trying.

Troika.

I say we, and it was just myself sitting behind the laptop.

I often do that with the podcast.

People are like, how many people in the studio?

Oh, just me.

A couple of my personalities.

I'm with you on that, yeah.

So I then said, okay, what...

could we do different just because Henry Ford created a car doesn't mean BMW couldn't come along and create something different what could I do different that I would make unique and a point of difference for us so I said okay if I can give value to the affiliate gym owner they will then promote this within their own local communities because I'm giving them value okay so do you think supply first you thought where are my customers coming from where am I going to get my customers from

So I need to now give value to the gym owner first.

And by giving them value, how do you give them value?

Say, okay, competitors are charging them for affiliation.

I'll say, okay, we'll give it for free.

We give it for free because they're going to bring their communities to us.

So why do we need to charge them?

We reward them for their association.

Okay, we have to look at standards and things further on.

But we reward them

by their looking after their communities and coming to the gym then what I said right okay what can I make unique about it and I said okay let's create a league format that rewards every single athlete not just the top three people that are on the top of the podium because that will build in what we represent so you've got Mary 75 years old she does it with her friend 72 years old they finish the finish line okay they get their finisher patch