Brian Lee
👤 SpeakerAppearances Over Time
Podcast Appearances
So for me, I just put the head down and start brainstorming.
If I was to create a brand, what would I want it to look, feel and stand for?
So, so.
What I did was, straight away, I always focus on the brand first.
It's just the way I look at things.
I say, how do I want the brand to look and feel like first?
And that's just where I start.
I start actually with the name and the logo.
I need a name.
So I walk around, have the idea of the concept, sorry, in the background.
And every business I've done, whether it be shops, this is exactly how I did it.
And it's just instinct.
I didn't learn this anywhere.
And I say, okay, what...
I know what the rough concept is going to be.
You don't know how it's all going to look and feel and touch at the end of it.
But how do I want the brand to visualize the look?
What do I want it to represent?
And what I want it to represent is all about trying.
And that's where the word Troika came from.