Brian Lee

Because we need to be able to secure and build around those four dates within other territories that we'd like to go to.

So we had the dates already.

It wasn't, oh, that one went well, let's book the next one.

We said, this one's going to go well.

These are our next three dates after.

So we had a marketing plan to be able to, the minute that was over at that event, buy your ticket for the next event.

So, and straight away that event's over.

That one sold mega.

Our third event there, we've just shoved 10,000 people.

Like we can't fit much more people in in a three day.

And that's another USP that we're going.

We would make a lot more financial, make more money, make more profit if we'd done a five or six day event and didn't do four events a year.

But what we want to do is create that experience of coming back, staying on track.

And if we overcook it,

by putting on too many days we won't create that experience but it is more challenging to get multiple dates across in other cities and that's going to come with time and building relationships and and with the venues as well so it was very hard to get the London XL venue um

It's very hard to get any venue in London, to be honest.

We hadn't London booked.

We had the UK was planned for next year and just Portugal was this year.

So we're going three countries in the first year of trading.

And what we decided when the numbers were going so well, we'll take on the UK early.