Brian Lee

We're in Europe and that will be announced soon.

So we'll have four countries targeted for next year, in our second year.

With great difficulty, the first quick response.

What we need to do is go back to what I said earlier, was when we think global, we need to act local.

So we need to be boots on the ground, doing our gym.

We need to not forget what we did six, seven months ago to launch the brand.

We were out in the communities.

We were doing gym activations, company activations.

We are getting the brand associated of what it stood for.

Because if people just think we're another High Rocks, then we're just competing against everybody for a slot in the diary.

But if we can explain what we stand for and what we represent and who we appeal to,

Well, then we are now getting our word out and we're spreading it.

Obviously, I'll use PR on top of that, but boots on the ground.

And we'll use any tech that we build to show the value to the affiliates, what we can offer them.

what we can give them as a gym owner, a company owner, to facilitate their teams and members.

So we're starting a UK gym tour and company tour this month.

And that will go off for the next couple of months in the UK and in Lisbon, in Portugal, to grow the local communities.

So we've recruited a couple of local people on the ground, as well as our team here, that will tag team on those events.

And I'll be over there a lot myself.

I've done nine flights last month across all the different, looking at venues, meeting suppliers.