Brian Lee

I never loved that space.

I loved the purpose of healthy food.

And I loved creating a brand that could scale.

That was what I loved.

I loved growing the brand.

I didn't love the hospitality space.

And that's the lesson I learned.

Okay, I know what I love now.

Now I need to apply it to something I really love.

So if I was able to do that with something I didn't love, I didn't love the hospitality space.

Like the only experience I had was I was an investor in two London stores at a young age.

I had a tour of the stores and I wouldn't eat out of the delis.

And I said, I wouldn't eat that food.

So someone else would want something healthy.

And that's where that product came from.

So for me, it was, it was okay.

If I can apply what I'm really interested in to imagine what I could do.

You're hitting kind of some of the conversations I am talking about now with the team of what we want to represent and how we want to be received is how we have to behave.

And something that I'm working on behind the scenes and we're about to launch now is the Troika Junior.

And the Troika Junior is going to be from kids from 8 to 16 years old, the race in Paris.