Brian Lee

If we can assist every small gym operator with training,

getting clients to their gym by them having a new purpose to come to Troika.

We have local gyms in Donegal, little communities in Kerry, all writing in and thanking us for creating Troika because their memberships have gone from 10 people per class to 30 people per class because the normal...

everyday person now has a place that they can go and compete in a friendly, competitive race.

It's not about who hits the top of the podium.

It's about their journey getting to the race and beyond the finish line.

Every single person that takes on the Troika event has an own personal story and a reason why are they taking part.

So what we ask is what's your why?

Why are you doing this?

Whether it's mental health, it's an escape, it's a lost loved one, whether it's an illness, that everyone has a why and why they do it.

Why are you showing up and doing it?

It's a feel good factor.

Wherever the result is, it makes you feel good.

Well,

It's there to last because it's given people's purpose.

The average day of people meeting people, for example, in the local pub and out in nightclubs is kind of drifting more into the wellness space.

So how could health and well-being be a fad?

How could people want to care about their health be a fad?

Like the more healthier we are, the better we feel, the more we're staying out of hospital, the better example and inspiration we are to the next generation.

Like, how could that be a fad?