Brian Ley

So, um, Donald Trump is working on the emotional center of the brain, right?

So,

You have a couple centers.

You have the mammalian, you have your prefrontal cortex, and you have your reptilian.

And if I'm remembering it right, the mammalian is the emotional center.

So if I figure out something you really don't like, and then I say, hey, Nathan, this thing you really don't like, I hate it too.

It's a disgrace.

It's like a cockroach.

That's going to resonate with you.

And you're like, oh, man, this guy...

feels the same way I do.

And so one is basically agreeing with as many people as he can and is doing it on their hot button issues.

And because of that, people get really riled up about it.

And emotion is contagious.

So they're basically is hacking people's brains to get free press.

And so the thing is, is like you see all these apps about Donald Trump and they're making fun of him.

You're not making fun of him.

You're making it worse.

Yeah.

This is the exact same reason that you don't want to couple of things.