Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Brian Ludden

๐Ÿ‘ค Speaker
210 total appearances

Appearances Over Time

Podcast Appearances

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

But after these, like the chat GPTs of the world, which become the greatest scrapers of all time of information, these companies are now starting to be like, hey, we're going to put this data behind a wall. And if you want it, you either have to pay us or tell us why you want your value prop. So the comps are really hard because if you think about it, there's a comp happening at the card show.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

But after these, like the chat GPTs of the world, which become the greatest scrapers of all time of information, these companies are now starting to be like, hey, we're going to put this data behind a wall. And if you want it, you either have to pay us or tell us why you want your value prop. So the comps are really hard because if you think about it, there's a comp happening at the card show.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

There's one happening with your boys at school. There's one happening on eBay. There's no central clearinghouse that says this card has worked $1.50. So that pricing has been really difficult. But we are working on our own pricing algorithm coming from the options world where I priced all the options. It's going to be cool, but it's probably about six to nine months from now.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

There's one happening with your boys at school. There's one happening on eBay. There's no central clearinghouse that says this card has worked $1.50. So that pricing has been really difficult. But we are working on our own pricing algorithm coming from the options world where I priced all the options. It's going to be cool, but it's probably about six to nine months from now.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

There's one happening with your boys at school. There's one happening on eBay. There's no central clearinghouse that says this card has worked $1.50. So that pricing has been really difficult. But we are working on our own pricing algorithm coming from the options world where I priced all the options. It's going to be cool, but it's probably about six to nine months from now.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

But it's going to be at least consistent is what we're looking for.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

But it's going to be at least consistent is what we're looking for.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

But it's going to be at least consistent is what we're looking for.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

No, it hurts, man. You sell a $100 card and you're like, you walk away like $78. You're like, what the, you know? Yeah, I know. And eBay's a great partner to work with. But I mean, they do control it. I mean, I'm ballparking that they're three, $3 billion companies. GMV on trading cards and no one's even close second. Yeah, they've done a great job.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

No, it hurts, man. You sell a $100 card and you're like, you walk away like $78. You're like, what the, you know? Yeah, I know. And eBay's a great partner to work with. But I mean, they do control it. I mean, I'm ballparking that they're three, $3 billion companies. GMV on trading cards and no one's even close second. Yeah, they've done a great job.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

No, it hurts, man. You sell a $100 card and you're like, you walk away like $78. You're like, what the, you know? Yeah, I know. And eBay's a great partner to work with. But I mean, they do control it. I mean, I'm ballparking that they're three, $3 billion companies. GMV on trading cards and no one's even close second. Yeah, they've done a great job.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

Yeah. I mean, you hit it. Like if a marketplace is going to work, you need three pillars. You need trust, you need volume, you need velocity. Right. And so if you have those things, you have a chance to succeed.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

Yeah. I mean, you hit it. Like if a marketplace is going to work, you need three pillars. You need trust, you need volume, you need velocity. Right. And so if you have those things, you have a chance to succeed.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

Yeah. I mean, you hit it. Like if a marketplace is going to work, you need three pillars. You need trust, you need volume, you need velocity. Right. And so if you have those things, you have a chance to succeed.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

But most people don't think about that. The other thing that's super important is a funnel. Like, how are you getting people into your marketplace? Are you going to have to steal them from eBay, which is a high CAC and expensive and difficult? Or like a lot of X, we have the tool that gets people in. And when you're in the ecosystem, do you want to go grade a card?

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

But most people don't think about that. The other thing that's super important is a funnel. Like, how are you getting people into your marketplace? Are you going to have to steal them from eBay, which is a high CAC and expensive and difficult? Or like a lot of X, we have the tool that gets people in. And when you're in the ecosystem, do you want to go grade a card?

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

But most people don't think about that. The other thing that's super important is a funnel. Like, how are you getting people into your marketplace? Are you going to have to steal them from eBay, which is a high CAC and expensive and difficult? Or like a lot of X, we have the tool that gets people in. And when you're in the ecosystem, do you want to go grade a card?

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

Do you want to go look at a live stream? Do you want to sell your card on eBay? That's what we want to be. We want to be the nucleus, the hub and scope model, and just get brokered, get a dime per listing, get referrals from PSA, and just really help our users experience the industry in a broader sense.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

Do you want to go look at a live stream? Do you want to sell your card on eBay? That's what we want to be. We want to be the nucleus, the hub and scope model, and just get brokered, get a dime per listing, get referrals from PSA, and just really help our users experience the industry in a broader sense.

Right About Now - Legendary Business Advice
Unlocking Value: Ludex Transforms Trading Card Valuation with Brian Ludden

Do you want to go look at a live stream? Do you want to sell your card on eBay? That's what we want to be. We want to be the nucleus, the hub and scope model, and just get brokered, get a dime per listing, get referrals from PSA, and just really help our users experience the industry in a broader sense.