Brian Maucere

And Beth, you and I both know this.

You do this all the time with the work you do.

We've taught on this three years ago.

We're part of the AI exchange.

You know, it's such an important part of this.

And what I do love that Rachel Woods continues to say is that this is not, you know, maybe the AI is new and what the AI can do.

Its abilities are different.

This isn't really a fundamental change from the way we've evaluated and looked at new operations before.

in the past.

And so if I was to give anybody like sort of a, you know, careful, you know, type note here, it would just be like, hey, do the things, play with the tools, go play with the AIs if you're part of a business or part of a larger organization, you know, figure out what it can and can't do.

But when it comes time to like figuring out how that might actually move the needle and produce ROI, you know,

Um, that requires people who are willing to sit down and build the system and, and do it in a way that's going to evaluate it through the system, the steps it's going to keep going once it fails after the first time, because times will get hard.

I know this, you know, we talk a lot about, oh, this tool talks, this and MCP and enough, that shit's still hard.

Yeah.

It's still hard to do.

I struggle with it.

Beth, I know you talked about it.

We've all talked off camera about like, man, I cannot get this thing to do it.

And on the face, it feels like it should be so easy.

And we're actually doing the work day in and day out.