Brian Smith

And if you've got wet feet, like after surfing, it wicks the moisture out towards the surface.

And so within 10, 15 minutes, your feet are dry and warm.

So there was a very, very practical side to wearing them after surfing.

And so that's what I wanted to tap into.

Yep.

In fact, the market that's called the action sports market just started that very same year as I started.

So action sports, surfing and skateboarding and... All of the above, yeah.

Skiing, yeah.

And so I did go participate, but nobody understood what I had.

So the bottom line is, you know, in March I just shut it down and my first job in the summer was scraping boats at Marina del Rey.

Then I switched over to construction.

A buddy of mine owned a contracting company in Bel Air and I was working in Beverly Hills and Bel Air on construction projects and that filled up the summer.

I had the most interesting motivator, which was that at least one in two Australians owned some sort of sheepskin footwear.

So it's not the product's fault.

It must be me.

And I had that mantra for like 10, 15 years.

Every time it's not working, it's not working, I would come back to that thought that, well, how come everyone in Australia owns a pair?

Yeah.

And so with that attitude, I was able to stay in the game a lot longer than somebody who'd never seen them in Australia.

Yes.