Brian Tracy
speaker
183 appearances
3 recordings
3 series
first heard May 2025
last heard 20 Dec
Brian Tracy’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
I have to tell you a quick story. A woman came here in my living room a month ago from Ukraine. And lovely woman, 39 years old, two children, married and happy. And she brought her whole team to do videotaping and interviews and so on. And she said, I have to tell you my story. She said, three years ago, I was earning $500 per month, $500 per month.
And then I read your book, and then I read that exercise in your book. And so I decided to try it out. And the exercise is simple. You take a spiral notebook, and you write down today's date and 10 goals. Tomorrow morning, you turn to the next page without looking back at the past page, and you write down your 10 goals again. And you go to the next page. You never go back.
$500,000.
And she's got one of the most successful, fastest-growing companies in Ukraine, which, as you know, has got problems with warfare today. She's earned $500,000 a month. And I can tell you, she was so happy. She was so thrilled because she never dreamed. She could make that kind of money. And my client, who arranged the interview, said, this woman is a phenomenon.
She's accomplishing things that nobody ever believed possible. She's wealthy. She lives in a big, beautiful house, and it's got a staff. I mean, and she told me, she reemphasized, she repeated, just writing down 10 goals every day in a spiral notebook without looking back. No. Why am I so excited about this?
Because I've been teaching this exercise, very simple, and handing out spiral notebooks to my audiences for the last few years. And I've heard that story, not as great as her story, $500 to $500,000 a month in three years, but story after story after story, you made me rich, you made me rich, you made me rich. So I tell people, Please, please do this. Do this for 30 days.
Psychologically, it takes 30 days to lock in a habit. I learned this technique, by the way, when I was 19 or 20. And if you go into my study, you'll find rows and rows and rows of spiral notebooks where I wrote down my goals every day, every day, every day. Does it work? Yes, it works. And the cost, the downside of this method... Zero.
In other words, I'm not asking you to invest a fortune and cut off one arm. All you do is take three to five minutes each morning and rewrite your goals without looking back. And every single person who ever does this has a success story that will blow your mind.
So last number three, I'm sorry. Number three is continuous learning is keep reading and learning and going to courses and seminars and listening to audio programs in your car. Never stop learning. Never coast. You know, what we say is interesting is you can coast if you like, but you would only coast in one direction. You can only coast in one direction. Don't coast.
It's set the bar for yourself and keep raising the bar.
I'm so glad to hear this question. I love this stuff. The answer is, and by the way, I've worked with thousands and thousands of people who are millionaires. I get emails and letters from people saying, you may be a millionaire when you told me this. Number one, write it down, write it down, write it down. Harvard did a study on successful people.
They found that only 3% of graduates of Harvard had written goals and plans to achieve them. 10 years later, they were earning an average of 10 times as much as all the others put together. Ten times. Imagine your income today. And I teach a system how to increase your income by ten times. And we'll do this another time. But basically, imagine you could increase your income ten times.
Absolutely slam dunk guarantee. Like a recipe that always works. Imagine you could do that. People go... I thought, what? And then I show them how you do it. And first of all, you crawl, and then you walk, and then you walk faster, and then you start to run. And I had a man come up to me at a seminar recently, and I remembered him because he's a really nice guy.
He said, Brian, he said, I came to your seminar He said, and you said I could increase my income 10 times. He's in sales, car sales. I could increase my income 10 times using your system. I said, it didn't work. I tried it every day. Every day, year after, it did not work. I said, really? He said, yeah. It only took six years.
He said, this year, this last year, I earned 10 times what I was earning when I came to your seminar. And everybody else in the seminar who practiced it has increased their income ten times, but in six years, five years. So does it work? Yes. And that's what you're going to learn on this program, is you're going to learn these secrets and methods by the most successful people.
And what is so wonderful is that they're simple. This is not rocket science. You don't have to be a genius. All you have to do is do certain things which create value for others and keep a little of it for yourself. And then, as they say in shampoo, wash, rinse, repeat. Do it again. And each time you do it, sometimes I say, you want to double your income and you're in business?
Talk to twice as many customers as you're talking to today. According to the research, the average professional salesperson, full-time or entrepreneur, talks to two new prospective customers per day. Wow. Two per day. Crazy. So let us say that you are... The average, all right? Some are below that. I've met salespeople who talk to two per week. But let's say that you're the average.
Now, how do you double your income? Well, instead of talking to two, which is one every four hours in the daytime, you talk to four, which is one every two hours. Can you do that? Say yes. Of course you can't. Anybody can do that. And I've had people, again, I've spoken to millions of salespeople all over the world. I've had people call me and say, that's nonsense.
I say, are those the words in two? They say, that's nonsense. I've been in my business 10 years. You can't tell me to double my income. I just work talking to more people. I said, here's my magic question. Why don't you just give it a try? Mm-hmm. It costs nothing to give it a try. And then they come back to me. They come back to my seminar. One guy came up to me in Dallas.
He said, I followed your advice. He said, within seven days, I was hearing twice as much as I've ever heard. And then I thought, well, what if I quote Thrawn three times as many people? He said... Can I take you to the airport? And he took me out. He had a brand new, beautiful Mercedes sedan. He said, that's what your advice got me. It's this beautiful, brand new Mercedes.
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