Brian Tracy

And competitors entered with a cheaper, better product. And the company almost collapsed. But in the company, Fortune 500 company, everybody knows the name. I won't tell you the name, but it rhymes with Xerox. And so this guy went to sales guy, went to my seminar, public seminar, where I taught what I'm going to answer you right now. And he said, this is the way to sell.

And competitors entered with a cheaper, better product. And the company almost collapsed. But in the company, Fortune 500 company, everybody knows the name. I won't tell you the name, but it rhymes with Xerox. And so this guy went to sales guy, went to my seminar, public seminar, where I taught what I'm going to answer you right now. And he said, this is the way to sell.

He said, not the way they teach us. And he began to sell differently from the company. He began to move up. He got promoted and promoted and promoted. The end of the story, and I only learned this recently, is he became the president of Xerox. And then he threw out the entire sales system and put my system in place. My system is based on three key things at the beginning. Number one.

He said, not the way they teach us. And he began to sell differently from the company. He began to move up. He got promoted and promoted and promoted. The end of the story, and I only learned this recently, is he became the president of Xerox. And then he threw out the entire sales system and put my system in place. My system is based on three key things at the beginning. Number one.

He said, not the way they teach us. And he began to sell differently from the company. He began to move up. He got promoted and promoted and promoted. The end of the story, and I only learned this recently, is he became the president of Xerox. And then he threw out the entire sales system and put my system in place. My system is based on three key things at the beginning. Number one.

is to define your prospects clearly. Who are the people who can most benefit from your product or service? No point trying to sell to someone who is the wrong prospect. Number two is... Establish a high-quality relationship with the prospect based on respect and trust. Until the customer trusts you, they are not open to anything you say.

is to define your prospects clearly. Who are the people who can most benefit from your product or service? No point trying to sell to someone who is the wrong prospect. Number two is... Establish a high-quality relationship with the prospect based on respect and trust. Until the customer trusts you, they are not open to anything you say.

is to define your prospects clearly. Who are the people who can most benefit from your product or service? No point trying to sell to someone who is the wrong prospect. Number two is... Establish a high-quality relationship with the prospect based on respect and trust. Until the customer trusts you, they are not open to anything you say.

After the customer trusts you, they will stay with you forever. So everything in life is based on trust, which is why they embrace this system and transform their business by trust. billions of dollars. IBM already had it. IBM was already a high trust sales company. So then the third thing is, how can I help this person achieve their goals faster in a cost effective way?

After the customer trusts you, they will stay with you forever. So everything in life is based on trust, which is why they embrace this system and transform their business by trust. billions of dollars. IBM already had it. IBM was already a high trust sales company. So then the third thing is, how can I help this person achieve their goals faster in a cost effective way?

After the customer trusts you, they will stay with you forever. So everything in life is based on trust, which is why they embrace this system and transform their business by trust. billions of dollars. IBM already had it. IBM was already a high trust sales company. So then the third thing is, how can I help this person achieve their goals faster in a cost effective way?

It's kind of a simple thing. There's more to my sales system than this. But those are the three. First of all, make sure you're talking to the right person, someone who can and will buy and pay within a reasonable period of time. Number two, focus the entire first conversation or second or third conversation on building a relationship based on trust and respect.

It's kind of a simple thing. There's more to my sales system than this. But those are the three. First of all, make sure you're talking to the right person, someone who can and will buy and pay within a reasonable period of time. Number two, focus the entire first conversation or second or third conversation on building a relationship based on trust and respect.

It's kind of a simple thing. There's more to my sales system than this. But those are the three. First of all, make sure you're talking to the right person, someone who can and will buy and pay within a reasonable period of time. Number two, focus the entire first conversation or second or third conversation on building a relationship based on trust and respect.

And then number three, see yourself as a helper. Your job is to help people to improve the quality of their life and work. And if you can do that, they will buy from you and buy again and tell their friends, and you're going to live in a big house on the hill, put your kids in private schools, and take your vacations in Paris and Tahiti.

And then number three, see yourself as a helper. Your job is to help people to improve the quality of their life and work. And if you can do that, they will buy from you and buy again and tell their friends, and you're going to live in a big house on the hill, put your kids in private schools, and take your vacations in Paris and Tahiti.

And then number three, see yourself as a helper. Your job is to help people to improve the quality of their life and work. And if you can do that, they will buy from you and buy again and tell their friends, and you're going to live in a big house on the hill, put your kids in private schools, and take your vacations in Paris and Tahiti.

What I found very young is that there's three keys. Number one key is for you to accept complete responsibility for your life and everything that happens to you. That means no excuses, no blaming, no putting off on other people or other circumstances. The magic words, the power words for leaders in every field worldwide based on studies are the words, I am responsible. I am responsible.

What I found very young is that there's three keys. Number one key is for you to accept complete responsibility for your life and everything that happens to you. That means no excuses, no blaming, no putting off on other people or other circumstances. The magic words, the power words for leaders in every field worldwide based on studies are the words, I am responsible. I am responsible.

What I found very young is that there's three keys. Number one key is for you to accept complete responsibility for your life and everything that happens to you. That means no excuses, no blaming, no putting off on other people or other circumstances. The magic words, the power words for leaders in every field worldwide based on studies are the words, I am responsible. I am responsible.