Brian Tracy
speaker
183 appearances
3 recordings
3 series
first heard May 2025
last heard 20 Dec
Brian Tracy’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
Well, the most important discovery in all of human history is that you become what you think about most of the time. So when you read books, attend courses, listen to audio, have conversations, they affect your thinking. And what goes in comes out. Now, here's the second part, and this is to answer your question, is that you become what you say to yourself.
positive affirmations, or what they're called, you become what you say to yourself most of the time. So you can actually transform your life almost instantaneously, like a magic trick, by saying four things. Number one, over and over, I like myself. I like myself. I like myself. I like myself. And just say that. Have your kids say it. Have your staff say it.
Because when you say, I like myself, you cancel, cancel all negative thoughts for the amount of time that that lasts. Number two, you say, I can do it. I can do it. I can do it. I can do it. And that kills your fear of failure. I can do it. Now your fear of failure will come up and you push it back down again. Number three is there are no limits. There are no limits. There are no limits.
I can do it. There are no limits. And the last one, which is my favorite of all, and people have asked me, you know, what is the most important quality you can have? The most important quality, I would do this for 1,000, 2,000 people. I would say the most important quality you can have is to be unstoppable, to become unstoppable. That's the key to success. Now, how do you become unsolic?
This is a huge audience, 5,000 times. I did this for 4,000 people in Las Vegas last week. I say, the way you become unstoppable is you say the magic words, I am unstoppable. You say it every day. You say it at every call. You say it with every difficulty. You say, I am unstoppable. And you know what happens? Is you keep repeating that, and no matter how much fear you have, you wear it down.
You wear it down. And at a certain point, 30 days is usually the average. You become unstoppable. You can do anything. You're completely fearless. You never give up. And there's another one, never give up. I never give up. I never give up. If you say these things, they become true for you. Whatever you say with feeling becomes your reality.
Well, my parents didn't have very much money. So what they did is they joined me to the local YMCA. So I would go there after school because there was nobody at home and take care of me. So I would go from 3 to 5 and get home at 6. And YMCA had a summer camp. And it cost, I don't know, $1,500 to go to summer camp. And most of the kids were poor. So they came up with a sales system.
And the sales system was you could sell soap, little boxes of Roosevelt Beauty soap with four bars, $0.50 at that time. And you go from door to door selling soap. Well, the first year I went out, and I would go from door to door, and I would hear what everybody hears, don't want it, don't need it, can't use it, can't afford it, not for us, we have our own way, and so on.
So I'd go from door to door, I'd say, would you like to buy a box of soap? Help me go to YMCA camp, and so that was my reaction. I sold about a third of my way to YMCA camp, and somehow, a miracle of miracles, my parents were able to come up with the balance. Next year, I went out and sold my way to YMCA and three other kids. I sold 300, 400 boxes. Next year, I sold six kids.
They wouldn't give you any credit, but they would credit it to other poor kids who hadn't sold enough. I sold more soap. I broke every record for Rosamel beauty soap in the nation. And so people ask me, how do you do that? I mean, I was a selling machine. I had a wagon full of little boxes, and I'd go from door to door, and I'd put the wagon in between three houses. I'd run up to the house.
So anyway, so what was my deal? Well, I would knock on the door. I'd say, I'm working my way to YMCA camp selling Rosamel Beauty Soap. And then I'd step back and I'd look up and I'd say, but it's strictly for beautiful women. And she would be ready to close the door. You don't want, don't want, don't need, can't use. I said, what did you say? I say it's strictly for beautiful women.
She said, well, that wouldn't be for me. I mean, how much is it anyway? And I started to sell them. And if I felt the right thing to say, I'd say, and if you're really beautiful, you buy two. And I sold soap. They actually would follow me along on the sidewalk to take pictures because they had nobody in the nation who was selling so much soap.
If it was a man who answered the door with the wife in the evening, I would look at him and I'd say, it's strictly for handsome men as well. And they all said, it's not for me or anything. How much is it anyway? I sold so much. So here's what I learned is that if you can conclude a great marketing technique, you can sell all that you want. And if you can't, you can't.
I was sleeping on the floor of a friend's one-bedroom apartment. It was really hot outside, so I was sitting in there. It had a little bit of air conditioning, and there was an old magazine, and the magazine said, If you want to be successful, you've got to have goals. And if you're serious, write down 10 goals that you'd like to achieve in the present tense, which I've talked about.
So I had nowhere to go and nothing to do. I was broke. At that time, I lost something like...
15 20 pounds because of i couldn't eat because i didn't have any food because i didn't have any money to buy food i say that that that lack of sales skills or sales training which is i was doing is one of the greatest weight loss programs in the business because i would knock on doors i wasn't afraid to knock on doors i had no fear but i didn't know what to say so i wrote down 10 goals.
And surprise, surprise, when you do this, your first or second goal will be financial. Because if you have enough money, you can do anything. If you don't have any money, you can't do anything. So I wrote down, I earned X number of dollars a month, which was outrageous. I'd never earned that much in my life. And nine more goals. And I lost the list. And however, one
A month later, I'd accomplished all 10 goals. I was earning more money. Now, what happened? Well, this is really important. What happened is, I teach people this, say, if you could achieve any one goal within 24 hours, which one goal would have the greatest positive impact on your life? I forced people to write this down. I said, now, imagine you have a magic wand. This is my technique.
Imagine you have a magic wand, and you could wave a magic wand, and you could be absolutely excellent at any one skill. Which one skill would help you the most to achieve your most important goal? Write it down, discuss it, talk it. Now you know exactly what you want and how to get it. So my answer to that was earning a certain amount of money. My skill was closing the sale.
I did not know how to close the sale. I was not afraid to knock on doors and talk to people. I used to call on an average of 1, 2, 3, 4, 5, 70 people a day, 70 calls a day. I would call on homes and offices and apartment buildings. 70 people a day. And I would almost actually run from place to place. I used to joke so I could be rejected more often and faster.
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