Living The Red Life
The Triangle Method: Brian Tracy’s Framework for Effective Leadership
Mon, 26 May 2025
Brian Tracy’s journey to success is rooted in timeless principles of personal development, starting with the importance of dreaming big and cultivating a powerful mindset. He emphasizes that individuals become what they consistently think about, making focused, positive thinking essential for achieving long-term goals. He identifies self-discipline as the most critical quality for success, a trait he honed through real-world experience, including a story about leading a team to sell more soap than anyone else in the country. Coming from humble beginnings, Brian learned to transform failure into feedback, viewing rejection as a stepping stone to mastery in sales and personal growth.The core of his leadership philosophy is encapsulated in Brian’s Triangle Method, a simple yet powerful framework for success built on clarity, competence, and concentration. This method, along with his refined sales system, has helped countless individuals build wealth and independence. He shares specific strategies for becoming a millionaire, including consistent goal setting and bridging "the implementation gap"—the difference between knowing what to do and actually doing it. By focusing on disciplined action and continuous improvement, Brian not only created wealth for himself but empowered others to do the same, leaving a legacy of practical wisdom for aspiring leaders.CHAPTERS02:13 - Dream Big Dreams03:49 - You become what you think about05:24 - The most important quality you can have08:03 - Selling The Most Soap in the Nation09:55 - Humble Beginnings12:31 - Learning From Rejection15:15 - Case Study of Brian's Sales System17:30 - Brian's Triangle Method20:30 - Brian Making People Rich22:30 - Brian’s Tips for Becoming a Millionaire27:50 - The implementation gap31:15 - End of showConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: What does it mean to dream big dreams?
The man, the myth, the legend, Brian Tracy. Welcome.
Thank you so much.
Chapter 2: How can positive thinking shape your life?
You've had an amazing impact on millions of lives through the books, right?
One of the great things in my books is the idea, dream big dreams. Only big dreams have the power to motivate you and excite you and get you up in the morning and drive you forward.
Brian Tracy is a legendary figure in personal development and business strategy. As the founder of Brian Tracy International, he spent decades helping individuals and organizations sharpen their goals, grow their income, and lead with confidence. With decades of experience and over 80 books to his name, Brian remains committed to helping people unlock their full potential and achieve success.
Chapter 3: What is the most important quality for success?
I had a man come up to me at a seminar recently. He said, this last year, I earned 10 times what I was earning when I came to your seminar. And everybody else in the seminar who practiced it has increased their income 10 times.
If someone's trying to either become a millionaire or pursue their goals and build a legacy, what words of encouragement or tips would you give them?
I got emails and letters from people saying, you made me a millionaire when you told me this. The answer is...
Chapter 4: How did Brian sell the most soap in the nation?
my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life hello and welcome back to another epic episode with a true legend you know who this man is you've probably read one or more of his books the man the myth the legend brian tracy welcome thank you so much
Chapter 5: What can we learn from humble beginnings?
Yeah, I'm very excited. This has been a long time coming. I moved to America and I read pretty much binged a lot of your books and it really just amplified my mindset. I left England because the mindset I had was so unique there. People didn't think like me. And then when I moved to America, reading your books, it really solidified I was in the right place and I was doing the right things.
And you've had an amazing impact on millions of lives through the books, right?
Thank you. I love your story because one of the great things in my books is the idea, dream big dreams. Only big dreams have the power to motivate you and excite you and get you up in the morning and drive you forward. Dream no little dreams, dream big dreams.
Chapter 6: How can we learn from rejection?
Why do you think, let's start there, why do you think most people in life go through life with little dreams?
The number one problem that I discovered which changed my life was that it's criticism as a child that causes people to grow up with the fear of failure and the fear of rejection or disapproval and to hold themselves back and not allow themselves just to go for it. Give you an example. Both Barbara and I, my wife, grew up in homes where there was a lot of criticism.
So people were poor and they stayed poor because they just didn't try anything. So we decided that our children are going to be different. And our children have been praised and encouraged and told that we love them and never been criticized in their whole lives. And then they have children of their own and they do the same thing.
And if you never criticize anybody in your life, never, it's extraordinary, the psychological environment that you create.
Well, what's interesting about that, so let's stay on that, that a lot of people through their childhood have been criticized, but your books and personal development in general can rewire the brain a little, right? And it can change the outcome. Yes. So how does someone start to do that, apart from obviously reading the books? What would be some tips you'd give them?
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Chapter 7: What is Brian's Triangle Method?
Well, the most important discovery in all of human history is that you become what you think about most of the time. So when you read books, attend courses, listen to audio, have conversations, they affect your thinking. And what goes in comes out. Now, here's the second part, and this is to answer your question, is that you become what you say to yourself.
positive affirmations, or what they're called, you become what you say to yourself most of the time. So you can actually transform your life almost instantaneously, like a magic trick, by saying four things. Number one, over and over, I like myself. I like myself. I like myself. I like myself. And just say that. Have your kids say it. Have your staff say it.
Because when you say, I like myself, you cancel, cancel all negative thoughts for the amount of time that that lasts. Number two, you say, I can do it. I can do it. I can do it. I can do it. And that kills your fear of failure. I can do it. Now your fear of failure will come up and you push it back down again. Number three is there are no limits. There are no limits. There are no limits.
I can do it. There are no limits. And the last one, which is my favorite of all, and people have asked me, you know, what is the most important quality you can have? The most important quality, I would do this for 1,000, 2,000 people. I would say the most important quality you can have is to be unstoppable, to become unstoppable. That's the key to success. Now, how do you become unsolic?
This is a huge audience, 5,000 times. I did this for 4,000 people in Las Vegas last week. I say, the way you become unstoppable is you say the magic words, I am unstoppable. You say it every day. You say it at every call. You say it with every difficulty. You say, I am unstoppable. And you know what happens? Is you keep repeating that, and no matter how much fear you have, you wear it down.
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Chapter 8: What tips does Brian have for becoming a millionaire?
You wear it down. And at a certain point, 30 days is usually the average. You become unstoppable. You can do anything. You're completely fearless. You never give up. And there's another one, never give up. I never give up. I never give up. If you say these things, they become true for you. Whatever you say with feeling becomes your reality.
Brian, I know there's this story about how you got into sales at 10. You started selling soap. Tell me about that.
Well, my parents didn't have very much money. So what they did is they joined me to the local YMCA. So I would go there after school because there was nobody at home and take care of me. So I would go from 3 to 5 and get home at 6. And YMCA had a summer camp. And it cost, I don't know, $1,500 to go to summer camp. And most of the kids were poor. So they came up with a sales system.
And the sales system was you could sell soap, little boxes of Roosevelt Beauty soap with four bars, $0.50 at that time. And you go from door to door selling soap. Well, the first year I went out, and I would go from door to door, and I would hear what everybody hears, don't want it, don't need it, can't use it, can't afford it, not for us, we have our own way, and so on.
So I'd go from door to door, I'd say, would you like to buy a box of soap? Help me go to YMCA camp, and so that was my reaction. I sold about a third of my way to YMCA camp, and somehow, a miracle of miracles, my parents were able to come up with the balance. Next year, I went out and sold my way to YMCA and three other kids. I sold 300, 400 boxes. Next year, I sold six kids.
They wouldn't give you any credit, but they would credit it to other poor kids who hadn't sold enough. I sold more soap. I broke every record for Rosamel beauty soap in the nation. And so people ask me, how do you do that? I mean, I was a selling machine. I had a wagon full of little boxes, and I'd go from door to door, and I'd put the wagon in between three houses. I'd run up to the house.
So anyway, so what was my deal? Well, I would knock on the door. I'd say, I'm working my way to YMCA camp selling Rosamel Beauty Soap. And then I'd step back and I'd look up and I'd say, but it's strictly for beautiful women. And she would be ready to close the door. You don't want, don't want, don't need, can't use. I said, what did you say? I say it's strictly for beautiful women.
She said, well, that wouldn't be for me. I mean, how much is it anyway? And I started to sell them. And if I felt the right thing to say, I'd say, and if you're really beautiful, you buy two. And I sold soap. They actually would follow me along on the sidewalk to take pictures because they had nobody in the nation who was selling so much soap.
If it was a man who answered the door with the wife in the evening, I would look at him and I'd say, it's strictly for handsome men as well. And they all said, it's not for me or anything. How much is it anyway? I sold so much. So here's what I learned is that if you can conclude a great marketing technique, you can sell all that you want. And if you can't, you can't.
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