Brian Will
speaker
848 appearances
1 recordings
1 series
first heard Jul 2026
last heard 15 Jul
Brian Will’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
If you are a commodity business, the only way for you to win is to chase pricing down to the bottom until you can't make money.
If I start a landscaping company and I'm no different than anybody else out there, why should they buy landscaping from me?
And if your only reason is because I'm cheaper, the new guy on the block will be cheaper than you, then the next guy will be cheaper than them.
And pretty soon you're all chasing that down to the bottom until nobody makes any money.
You've got to figure out how to not make your business a commodity.
Let me see if I can remember them off the top of my head.
Ready?
Number one, this is a big one.
Why are you doing this business?
And the reason I ask why is because you and I both know that any business is going to have setbacks,
failures, hardship.
People are going to come out against you, whether it's your employees, the government, your customers.
There are going to be problems.
There are going to be issues.
It's going to suck sometimes.
It's going to be hard.
And if the why you're doing this isn't strong enough, you will quit straight up because you can't handle what it takes to succeed.
So you better have a strong why.
That's just number one.
Number two, why should anybody buy your product and why should they buy it from you?
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