Bridget Reid

I'm not sure... Mormon women have long been exceptional homemakers.

You know, who's baking the best thing to bring to the temple?

Who is making their kids homemade Halloween costumes?

This is something that's been going on for

for years and years.

And, you know, when you think about social media and kind of performing who you are online, that behavior is learned behavior that Mormons are already so good at.

And that combined with a sort of unique history in Utah

where a lot of people are really online.

Utah has a very specific role in the tech industry that's maybe lesser known than someplace like California, but Mormons embrace technology really quickly.

And then the third thing is that they share.

Mormonism is a very close-knit religion.

Many Mormons live in Utah, so they're also really closely kind of concentrated.

Everybody knows everybody's fellow members in their ward, their cousins, their grandparents.

And so there's a lot of talking to each other and following each other.

Mormons have pretty strict codes of conduct, so they're also always watching each other and looking what each other is up to.

following each other when someone's emulating good behavior, women especially.

So all of that, if you think about that, that's also a really good way to describe following somebody online.

What is this person up to?

How is she spending her day?

What's her nighttime routine?