Bridget Reid

And how can I buy these products to do the same?

Yeah, I think it comes in waves, you know, and that's something that there has been a lot of conversation about whether Mormon women in particular are in right now because we are riding kind of a conservative cultural turn, you know, whether young people are reacting to uncertainty in the job market, uncertainty in the economy and saying, you know, feminism is

that I was raised on isn't working for me?

Am I turning towards something more traditional?

In my reporting, I actually found that the pandemic played a really key role in kind of breaking open something that was a bit of a niche market.

What the pandemic did was turn that territory that Mormon women are at home in, which is the home, right?

The domestic sphere.

And we were all suddenly stuck there and making content.

And that's whether you're a Mormon stay-at-home mom or whether you're like Gwyneth Paltrow.

Today I'm going to make this sort of potato broccoli egg thing.

So it kind of onboarded the rest of the world to Mormon style content making.

And now we're just living in that world.

So, you know, the fact that now we have multiple TV shows about Mormon women, I think is a product of really normalizing this idea that homemaking is something worth watching and interesting, you know, not something retrograde or sort of old fashioned, right?

You can be a modern woman and we can watch you like wipe your countertop.

You know, it feels a little strange, but that's fully, we're swimming in, you know, their waters now.

You know, I think this is a savvy church, and they realize that, you know, a portrayal of modern women calling themselves Mormon, making a ton of money on SpawnCon, and they're beautiful, and they have seemingly very glamorous lives, and they're sort of doing it all, right?

Because they also are all moms.

They're very enviable.

These are lives that I think a lot of women might look at and say, oh, I would try that.

Sean Marmoser, let me ask you a question.