Brigham Dickinson
speaker
130 appearances
1 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Brigham Dickinson’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
How about turning a heating and cooling call into a plumbing call as well? Why not? If we offer plumbing, why aren't we talking about it? Renewals, service agreement renewals. If you can get your CSRs to the point where they are proactively promoting your services over the phone, that will make all the difference for you and for your organization.
Well, the first thing that comes to my mind is make it a win for your people, not just for you. Um, one of the things I've had to learn the hard way is that my team's got to win, right? Yes. The customer needs to win, but my team needs to win. like they need to individually win.
And as they win, it's interesting how much more gratifying business is for me than it used to be as I focus in on not just my customer, not just the contractor, but also my inside customers. They are as much, if not more, my customers than anybody else. And so the more I learn about that, the more successful I become.
Yeah, you'll be taking a step back for sure. There's no money in it. It's a long-term strategy to grow a business. I speak. I write books. I don't write books to make money off of the books. No. I write books for two reasons. Number one, I want my kids to know where I stand after I'm gone. Okay, and let me get into that really quickly. So I had a mentor, his name's Paul Rogers.
He was a national internet sales trainer for Toyota. Phenomenal speaker, phenomenal trainer. He died when he was 56. He died very young and it wasn't great, right? It was hard for everybody who knew him. But when he passed away, I called his place of work and I said, hey, Send me everything. Send me all of his videos. Send me all of his trainings. I want to see everything.
In fact, when I think about Paul, just give me something that I can just pull it up and remember him and think about what he taught. They had nothing, Tommy. They had nothing. Wow. Nothing, no recordings, nothing. Everything he taught, everything he did was gone. It was in the ether. It wasn't in the ether, it was gone. It disappeared.
And so what's interesting about that is as I spoke to his kids over time, some of their stories changed a little bit about him and about what he taught and how he taught it. And that bothered me. And so I started writing. I started writing, one of the many reasons why I started writing, but I started writing so that after I'm gone,
If my kids, my grandkids, my great-grandkids want to know where I stand, they can pull up a book and they can find out. They can go onto YouTube, type in Brigham Dickinson, and they'll find a plethora of videos, and they will know where I stand. That's number one. Number two, look, I want to give. You know, my last book, right? I do have something to give. You know, for a long time –
I spent it proving myself, right? I always felt like I needed to prove myself. Like I belong here, I belong here, I belong there. Well, it got to the point where I realized that getting there was never gonna make me happy. Never. And so when I was able to change my mindset from wanting to prove myself to actually wanting to give, I became a whole lot more successful. Zig Ziglar says it his way.
He says, hey, in order to get what you want, you've got to help enough other people get what they want. So that's my way of realizing, man, that learning how to give is a whole lot more fulfilling than anything else. And so that's the reason why I do it. So here's what I'd say to your team that wants to speak. Look, you've got to realize that we don't speak to make money.
We don't write books to make money. Now, there are some who do that, right? There are some who absolutely do that.
It takes time. Yeah. It takes time for you to get to the, look, here's what you need to do. You know what? Let's just tell them what they need to do. You take advantage of every speaking opportunity that you possibly can. If it's in a neighborhood, speak, right? If it's at a local event, say you can speak and you'll do it for free, right? Yeah. Say that it's at your church. Say that you can do it.
And you get as much practice in as you possibly can. You get involved in training as much as you possibly can. But you'll get to the point where people will pay you a little bit of money to do it and then a little bit more to do it and then a little bit more to do it. But then you'll realize, I mean, at least for me, I figured out a way to make money through coaching.
So it's easy for me to do the speaking because it promotes my coaching on the back end.
Let me add one more thing there. Yeah. I went to a speaker organization. where people are trying to make it big as speakers. When I went there, I got introduced twice by two very successful speakers, one who was like speaker of the year twice in a row, whatever. But the way he introduced me was, hey, yeah, Brigham is a speaker, but he does something really unique, really cool.
What he does is he's got a team that monitors calls and provides coaching to people who need to increase their call conversion. It's really cool. In the back of my head, I'm going, dude, I have this really cool thing that I should continue to monetize, right? As opposed to getting distracted with, hey, a speaking engagement for 50 grand or whatever, right? And here was the kicker.
He then began, as he was introducing me, he began to describe how much money I was making doing what I was already doing. And then it was a whole lot more than what they were talking about making. So the back of my head, I was like, what am I doing? So here's what you do. You find a problem that nobody else can fix. You fix that problem.
And then you go to the industry where you fix that problem and you start talking about it on stage. And then guess what? You'll fulfill your dreams and make money too.
We'll do an initial training to set the expectation for what we're looking to hear over the phones. Before you start monitoring calls and providing feedback, it's not fair unless you set that initial expectation first. And so we either do that initial training in person or we do it via webinar. So you get to choose. As a business owner, you get to choose.
If you've got a couple of CSRs, let's do the webinar. It's a four-hour webinar. We'll set the expectation via Zoom, right? Easy. If you've got more CSRs than that, let's have somebody go out. on site, we'll do a half day in the morning for half your CSRs, and then we'll do another half day in the afternoon, and that way you can cover the phones and still get everybody trained.
Showing 101–120 of 130 · page 6 of 7
← Previous
Next →