Brittany Luce

Like what are some examples of this gaze and why do you think it's so appealing to brands right now?

Like what do you think is inspiring this?

Anti-aging is anti-life.

Sorry, I just had to double down on that one really deep, but go on.

Okay, so I see kind of like what's going on in kind of like a macro level right now.

Like you're discussing like a pattern of nihilism that...

It's admittedly something that I can see across a lot of different facets of public life.

I could see why marketers, beauty marketers, want to tap into whatever is going on, whatever their consumer's vibe, whatever the vibe of the world is right now or the vibe of our culture is right now.

But I'm wondering, why would Morgan Beauty be appealing to consumers?

Normally, if someone were to say your makeup made you look dead, it would be an insult.

So why?

I don't know.

What are they hoping the play is going to be for consumers here?

Glazed donuts.

I'm glad you brought up this point about the billionaire class.

We've unpacked like kind of the different health and fitness, wellness, beauty trends that have kind of – that they – like billionaire, especially the billionaire like technocrat class that has really embraced –

and is like really boosting AI's public profile.

Like I'm thinking of someone like Peter Thiel or Brian Johnson, the guy who's basically like don't die.

That's his full slogan.

His don't die conferences and his whole thing is not dying.