Brock Johnson

I'm not going to be better looking.

I'm not going to be funnier.

All of those things, I am not.

What I can control is my output.

What I can control is my consistency.

And so I ain't going to go anywhere.

I'm going to keep showing up and just keep doing it day in and day out.

And sure, over time, I'll slowly get better and better and better.

But my staying power is really why I think I've been able to be successful in this business.

You know, I do.

I think that the way you did it is what most business owners, most content creators should do is go all in on one platform.

And sure.

If you're making short form videos, you might as well also post them on Tik TOK and YouTube shorts.

Maybe you'll pick up traction there, but put your energy and your focus into one platform primarily so that you can really master that platform.

Otherwise you're just going to be spinning plates and trying to keep up with each individual algorithm.

And it's probably not going to be effective.

So go maybe not all in, but almost all in on one platform and then just have your content repurposed onto the other platforms.

And then once you get that one platform successful and rolling, then you can start to reinvest or you can start to dabble in those other platforms and bring those up as well.

The head of Instagram, yeah, Adam Moseri.

I would say the biggest takeaway that I learned, if I had to summarize everything into one sentence, it would be everyone just chill out.