Brock Johnson

But yeah, I'd say about a decade.

Yeah, a long time.

I love that you use putting in their reps because I view consistency on social media as practice.

I view it as an opportunity to get better, an opportunity to refine my skills, an opportunity to reach new people.

I think a lot of entrepreneurs and creators view each post as an end-all be-all, a representation of who they are in their deeper self.

And it's gotta be perfect and polished.

And if it isn't well-received,

That's a reflection of them and their worth.

And for me, it's just like another practice.

And I think that comes from my background in sports, where in sports, you spend 99% of your time, if not more, practicing in the weight room, on the field, on the court.

You're only spending a very, very minute, small amount of time actually playing the game in front of the crowd with people watching.

And so that's very much how I approach social media.

A few years ago,

One of my good friends who's also in this Instagram coaching space, Marketing Harry is his username.

He said that my superpower is hyper consistency.

And I love that term.

And I really have embraced that and continued using that since he said that.

But that's really it.

I think that the way I'm going to win is I'm not going to be more creative than other people in my industry.

I'm not going to be a better editor.