Brock Johnson

They at Instagram have figured out that the three biggest drivers of their growth have been recommendations, you seeing a post from someone who you don't already follow,

direct messages, and then reels.

Those are the top three things that are driving their growth, which they're now over 3 billion users across the world every month, which is insane.

And so they're planning very soon to reorganize the layout of the app to make it easier for us to get into direct messages, get into recommendations, or get into the reels tab, because they basically say, if that's what's driving our growth, let's reorganize the layout of our app to make those things more front and center.

Six and a half.

It does kind of work, but it's not really like a make or break.

I think most people think it's like a nine or 10.

And I think it's more like a six and a half.

Like it could kind of work.

Maybe we can even call it like a four and a half if the five is the dividing middle line.

We'll call it a four and a half.

And they spend so much time looking for a trending audio and searching for a trending audio.

And it was like, I always say, just use that time to make the content better, not to find the perfect Taylor Swift song to go with it.

I'll say eight and a half.

I would have said 10 a few months ago, but Instagram, I've been the biggest proponent of trial reels since day one, telling people spam and abuse those things because Instagram gave us a goldmine and they're going to take it away eventually once they figure out how we're actually using it.

And they have, they've limited or put a cap on a lot of accounts in terms of how many trial reels you can post.

But I still think that even if the cap is as low as five a day, posting five trial reels a day is an excellent way to reach new people.

That one is actually an eight.

If you have great content, turning it into an ad, excellent.

If you have average or below average content, boosting it so that more people see it, absolute waste of money.