Brock Johnson

That might as well be a zero because if it's already bad content, why are you paying for more people to see your bad content?

I would say there's definitely a distinction between advertising and boosting.

I'm a big fan of ads.

I'm not the biggest fan of boosting.

Nine, nine carousels, massive, super underrated.

Like I said earlier, there have been 34% more reels posted this year, but there are less carousels being posted.

And yet the average carousel engagement rate has gone up.

The average carousel view rate has gone up.

It's like, hey, suddenly everyone forgot about carousels.

And so posting carousels and pro tip, adding music to them, game changer.

One, very overrated, not a reliable way to grow on Instagram.

That was one of the biggest aha moments.

I've been saying that for years.

And actually Adam Lozaria, the head of Instagram has also been saying that for years.

But when he said it in our interview, it again made people like go crazy.

Like, oh my God, what hashtags, what?

I think that if you have a local business, like a local nail salon or a farm pumpkin patch that you want people to visit, then sure, using local hashtags can help with searchability and discoverability.

But for most creators who are not just trying to build a following within their local city or county, they're not really going to be very effective.

One, that's the new wave growth hacks is like turn on these seven settings on your profile.

And like the settings are usually like HD videos.