Brock Johnson

Like we already have those things turned on automatically.

And it's just, no, it's overrated.

Three, I think that there are definitely better times and worse times.

But if you're trying to build a global audience, then why are you not posting for 23 hours out of the day?

I think that a lot of people can get really bogged down with trying to find like the perfect time or the perfect day.

Who gives a shit?

It's like if you're exercising and I'm a 28-year-old male, what I'm about to say is made up.

Maybe my testosterone peaks at 4 p.m.

And so theoretically, I'm supposed to do my lifting workouts at 4 in the afternoon.

I shouldn't skip my workout for the day just because I'm busy at 4 p.m.

I shouldn't be like, oh, well, today's workout isn't going to be optimal, so I'm not working out.

But I think that's how a lot of people approach postings.

Oh, I missed my perfect window, so I'm going to wait till tomorrow.

No, post it.

And then you never know if you're going to reach people.

You never know if you're going to go viral.

You never know if you're going to reach an audience that's on at a different time.

So I think it's mostly overrated.

Yeah, absolutely.

I think if I were to really distill it and make it super simple, the way that you grow on Instagram is you post a lot of good content.