Brock Johnson

You post a high quantity of high quality content, and it's got to be both.

Ideally, if you want maximum growth, it's a hyper consistency of really good posts.

With that being said, the best way to get more views, the best way to create good posts is

is to create shareworthy posts.

And shareworthy posts are simply the posts that are worthy of being sent from one person to another, or from one person to a group chat, or one person to their stories.

Those sorts of shareworthy posts are the ones that go viral, and they're the ones that go viral the right way, so to speak.

They're the ones that go viral with targeted viewers.

hey, I got 50,000 viewers, but I also got 2,000 followers from this and I got 100 new customers because it was all being sent from one ideal viewer to another.

So share-worthy content is really the best.

Shares are disproportionately the best form of engagement on Instagram.

I mean, I'm sure there's some service out there that is going to hear you saying that and jump on that opportunity and try to do bot shares, but you can't, right?

It's a human to human interaction.

And if I think about while we're talking, I bet you my wife is sharing and sending reels and TikToks my way.

I bet I'll have a bunch to watch when we're done with this conversation.

I'm the ideal viewer, right?

It's not an algorithm guessing, oh, hey, maybe Brock would be interested in this content.

My wife knows exactly what kinds of posts I want to or need to see.

And so I'm the perfect viewer for any post that is shared with me.

And that's another reason why shares are so powerful.

Interesting.