Brock Johnson

I think my most viral posts are often the super relatable, simple, funny, easy to understand content.

It's never the content that I worked the hardest on.

It's never the content that I was most excited about.

It's never the content that I...

had a great idea for, that I spent a bunch of hours editing, or that I had to spend the most money on, which I rarely spend money on my content creation, but it's never those.

It's always the stuff that I just whip up and post.

I post without thinking, I post without over-editing.

And I think the reason why that is, is the more time you spend editing and refining and planning and thinking about your content, the less authentic it becomes.

Authenticity is this buzzword that everyone throws around nowadays.

And then when you ask, how do you be authentic?

Usually the response is be yourself.

Okay, great.

That's the worst advice of all time.

How do you be authentic on social media?

I think that you strategically eliminate the time between idea and post.

The less time that you can spend between when this idea first pops into your head or this inspiration first strikes and the actual post being posted is

the better.

The more time you spend editing, refining, thinking, critiquing, overanalyzing, you're just getting layers and layers away from that original idea and who you really are and what you really thought and what was really inspiring for you.

And I think that there's something in the subconscious of the audience that can perceive that.

I think that's absolutely the case.