Brock Johnson

That's how social media has become interest media.

I'll give you an example.

I'm a Lakers fan.

I'm a lifelong Lakers fan and I follow the Lakers on Instagram.

But during the off season, I don't think I see a single Lakers post unless there's a super hilarious moment with LeBron or something that's going viral.

I'm not gonna see a single Lakers post.

They're posting probably every day, multiple times a day.

I don't know, cause I don't see it, but I don't see it because I've been signaling to the algorithm

all off season that I'm not interested in basketball right now.

I'm interested in other sports.

I'm interested in other things.

And so I see in the Lakers post, but then when the season starts and suddenly I start being interested in basketball again, I start watching basketball content more.

I start searching out basketball terms more.

Well, then all of a sudden the Lakers who I've followed this whole time, their posts start showing up in my feed again.

And so that's really why, like we've been both saying,

followers matter so much less and creating content that people are actually going to be interested in matters more.

And that's also why consistency matters because there are people who are still interested in basketball and the Lakers during the off season.

And so those people are still going to be seeing those posts.

It's just the fringe people like myself who aren't invested in basketball in the middle of the off season.

We won't be seeing those posts.