Brock Johnson

And that's because even though she had like 900 something followers, she had really built trust with all of them.

And she had built this connection and this intimacy where they felt like they know her, they knew her values.

They went along the journey with her to create her product.

And so when it was time to launch and to make sales,

they didn't have to be sold.

They didn't have to jump on a sales call.

They knew her, they knew the product and they were like begging to get on a wait list and pull out their credit card.

And so I think that there can be a real blessing in disguise when you don't have a ton of followers and you can use that to your opportunity.

I genuinely wish I could spend more time each day DMing my followers and having those one-on-one conversations because I miss the

Good old days when I only had a couple thousand followers and I knew them all by name and I knew intimately what each of them was struggling with.

You know, there's pros and cons to growing your following, but there's definitely strengths that are hidden when you have a smaller following.

I haven't gone through this list recently, but between my wife and I, and we work together, she's my CFO.

She is such a blessing for me.

She's super organized, type A, and keeps our life running because I'm the type of guy who forgets his laptop on the plane.

I've done that multiple times this year.

Horribly disorganized.

I digress.

I think we have like seven or eight different revenue streams.

Brand partnerships is definitely one of them.

So I partner with a lot of different brands and collaborate on advertisements and sponsored posts, that sort of thing.