Brock Johnson

So that's the STD story.

Use it strategically.

Use it when you have something that you specifically want to promote.

Don't use it every day or your followers will get annoyed, but that's how you get max views.

Yeah, that's definitely a great way to think about it.

Besides your literal inner circle, or if you have paid subscribers or anything like that, your story viewers, those are the people who are choosing to watch your stories.

Adam Moseri is on record of saying one of the biggest indicators that they look at in terms of who sees what stories is what stories have you clicked on in the past?

Because there's so many little circles up there.

If you specifically click on someone's out of that lineup, they're going to be way more likely to be shown your stories in the future.

And so

Yeah, no, it's like an intimate, it feels like a close circle.

And absolutely, for sure.

My advice to you is going to be a tiny bit different just because you have a team already and you have so much content already.

For most people, what I would recommend is take two weeks off of posting because most people I work with, what we see is they're on this never-ending hamster wheel of I wake up with no ideas.

So I come up with an idea.

I make it.

I spend a few hours editing it.

I post it.

And then my backlog is empty and I got to do the whole thing over again tomorrow.

That's going to lead to burnout.