Brock Johnson

That's very tiring.

That's very exhausting.

So instead, what I say is take two weeks off of posting and use those two weeks to create as much as you possibly can so that when you can start posting again, you're able to hit the ground running and you have things scheduled.

For you, since you already have a team, go ahead and keep putting the chopped up podcast clips up for those two weeks.

And for you, spend two weeks just batch creating as much as you possibly can.

And that should allow you to, when you actually start posting, you have this backlog and you don't have to feel the pressure of creating content every single day.

But I think there's also a few other strategies we can get into with consistency and showing up more.

But I will throw in one little pro tip for you with podcast clips.

Two things that we've seen super effective with podcast clips recently is number one, first of all, posting it as a carousel instead of a reel, but then making the first slide, the cover slide, almost like a headline, almost like Instagram expert shares key to going viral.

And it's like a photo of my face.

And then they swipe.

And then it's a clip from the podcast.

So I think those are really effective.

And the other one that I'm sure you've seen is where people do like a split screen and you're swiping through this carousel and it's just like freeze frame on top of freeze frame with the subtitles are put on top of the image.

It's literally the exact same content that would be in the reel, but because it's in this unique format where it's two screens or even I've seen people now do it with like three stacked on top of each other.

It's almost like comic book style.

I don't know why.

It's just unique.

It's engaging.

And it seems to be a much more interactive and high-performing way to promote a podcast.