Brock Johnson

So definitely do those if you aren't already.

Your freaking iPhone, your phone in your hand is literally all you need.

I remember I had reached over half a million followers and I had had no equipment besides a ring light that I stole from my mom.

Shout out to mom.

And that was it.

I had no microphone.

I had no fancy camera, no lighting, nothing.

I had no setup, no office.

It wasn't until I was having an interview with a good friend of mine who's a big YouTuber.

And he's like,

dude, your audio quality on your reels is so shitty.

And I was like, oh, it is?

He was like, here, he like tossed me like this little like $15 plug-in microphone that I still have and use to this day.

I think that as you grow and level up, you can start to invest in those things.

But when you're getting started, I'm sure people have seen the new Zoom capabilities on the newest iPhone.

Your phone is a million times more than good enough to get started.

practice empathizing with your target audience.

The better that you can understand their pain points, their struggles, what they're going through, the better you can create content, the better you can create products that serve their needs that you don't need to sell to them because they know that it's going to cure all of their problems.

It's going to help them.

It's going to be the solution they're looking for.