Brock Johnson

That of course starts with knowing who your ideal audience is in the first place and getting super hyper-specific with who they are.

But the more that you can

really deeply understand what they're going through and what their challenges are, the better everything else is going to be because of it.

Listening, active listening is huge.

And guys, we are oftentimes like when I go and hang out with my buddies and my wife's like, how's such and such?

How's their new baby?

How's their new house?

I'm like, oh, we didn't talk about that.

Stereotypically, guys aren't the best at asking questions or active listening.

So it's a skill.

But the more that you can listen and listen means in the DMs, having conversations, reading comment sections,

Oh, but Brock, no one comments on my posts.

Are you the only person who does what you do?

Or is there some influencer or someone else in your space who does have a big following and does have an active audience?

Learning the words that they're using, learning the questions that they're asking, the stories that they're telling themselves, all of those things, it's all out there, right?

Everyone's posting on the internet nowadays.

And so if you want to find what people are saying, you can hunt for it.

And whether it's on Reddit, LinkedIn, Instagram, TikTok, wherever, you can find it.

Not necessarily.

I think the biggest quick win that people can have from listening today is that you need to start posting your posts more than once.