Brock Johnson

I understand why it feels that way.

Because on one hand, it is tougher than ever before to get views.

And it's not because the Instagram algorithm is out to get us.

It's not because they want us to pay for advertising.

It's simple supply demand.

As plainly as you can imagine it, a recent study was just put out that showed that there were 34% more reels posted this year in 2025 than there were in 2024.

So 34% more reels.

But

There are also numerous studies that are showing that we're not spending more time per day on social media.

In fact, the average time spent per day on social media and on Instagram peaked in like 2022, and it's kind of been slowly going down just a little bit since then.

So supply-demand, the supply is way up, and the demand is either plateaued or slightly decreased in many cases.

But with all that being said...

There is absolutely still organic reach to go around.

And I can say that because we've had over 40,000 people take our Insta Club Hub, which is our membership where we coach people on how to grow on Instagram.

And we recently completed an internal analysis of their data and found that our average club member is growing by almost 16,000 followers in their first year.

So it's absolutely still possible.

It's definitely still doable.

There are still people going viral and growing.

It's just not as easy as it was in 2021 or 2022.

And it has a lot to do with what's called the TikTokification of social media and really a change from social media to now what we're in, which is interest media.