Brock Johnson

It doesn't matter as much today how many followers you have.

Yes, followers do matter to a certain extent, but they matter a lot less today in 2025 and heading into 2026 than they did a few years ago.

Another way to think about it is the playing field has never been more level, which is a very exciting thing.

It's not just the rich get richer.

In many cases, my DMs are now filled with people who have hundreds of thousands or millions of followers who are like, what the heck is going on?

So it's not just you automatically get views because you have followers.

So the playing field is more level,

But that also means that the playing field is very crowded, right?

Whether you have 300 followers or 300,000 followers, we're all on a level playing field.

So we're all fighting for the same attention.

There's definitely pros and cons, but I think it's 1000% still possible.

And there was a recent study put out by Carrot Financial, which is a

financial institution that looks at the average customer value per follower.

How many followers you have on each platform, Instagram, TikTok, YouTube, whatever, how much money are you realistically making from one follower?

And they found that Instagram was by far the highest amount per follower.

They found it was, I believe, seven times higher than YouTube, 11 times higher than TikTok.

We can get into why I believe that is, but

Not only is it still possible to grow on Instagram, it's definitely still possible.

And I would say it's probably still the best place to convert followers into customers.

I come from a very entrepreneurial family.