Brooke Roberts
speaker
422 appearances
3 recordings
2 series
first heard Apr 2021
last heard 17 Jun
Brooke Roberts’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 2.
Appearances
And there's a group like Keeping Each Other Committed.
We were like, whoa, wouldn't it be cool if that was more available to more people?
We didn't have to just be Leighton's mate to be able to have that opportunity.
And that kind of sparked something for us.
And then we had the other co-founders have developers and design experience.
And
We all came together going, okay, we know that there's an opportunity here and we have the skills we need to get a business off the ground in this world.
We knew we could do something.
But we didn't go straight into just creating Sharesies.
We actually spent six months doing pure customer research and diving into...
do people even want to be an investor?
What does investing mean to them?
How does money play in their lives?
Do they have positive or negative relationships with it?
What does superannuation mean to them?
Do they feel like an investor with that?
And we got heaps of rich insight from doing real ethnographic interviews.
So that's like in-depth 101 interviews along with
a broad survey to get heaps of insight.
And essentially we learned a lot of things, but I can boil down the four that really stick with me, which is 99.5% of people want to be an investor.
Showing 161–180 of 422 · page 9 of 22
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